This timeline showcases the progressive digitalization of departments across different decades, reflecting the transformative impact of technology on business processes.
The transformative power of digitalization has revolutionized various roles and departments within companies, from Sales and Marketing to Human Resources, Operations, Finance, and Customer Service. However, there is one crucial role that has been left behind in the digital age. Digitalization’s final frontier is the CEO.
Over the years, organizations have witnessed the digitalization of departments unfold. Sales teams adopted Customer Relationship Management (CRM) systems in the 1990s, revolutionizing sales processes and customer interactions. Marketing departments harnessed the power of digital strategies in the 2000s, incorporating social media marketing, content marketing, and search engine optimization (SEO) to drive targeted campaigns. Human Resources embraced digital solutions like Applicant Tracking Systems (ATS) and Human Resources Information Systems (HRIS) in the 2000s and 2010s, streamlining recruitment and employee management.
Meanwhile, Operations and Supply Chain digitized their processes using Enterprise Resource Planning (ERP) systems and Internet of Things (IoT) devices, optimizing production and supply chain management. Finance and Accounting leveraged cloud-based accounting software, enabling efficient financial management and reporting. Customer Service departments transformed customer support with Customer Service Management (CSM) platforms and advanced AI technologies.
Despite the digital revolution across these roles, one key area has been left relatively untouched: the strategic and new business execution, which falls under the purview of the CEO. While other departments have benefited from digital tools, the CEO’s ability to drive strategy execution and achieve organizational goals has not yet been fully realized in the digital realm.
Closing the Digitalization Gap: Howwe Technologies Pioneers CEO-Centered Solutions for Strategy Execution
Howwe Technologies, a trailblazer in the industry, is changing that narrative. By recognizing the need for CEOs to embrace digital transformation, Howwe Technologies has developed a comprehensive CEO-centered platform that accelerates strategy execution and aligns teams for success in the digital age. The platform empowers CEOs to become more agile, shorten adaptation timelines, and streamline initiatives across the organization.
The timeline of digitalization across various departments serves as a testament to the significant benefits and success that can be achieved through digital strategies. It is time for CEOs to seize the opportunity and join the digital revolution to unlock their organization’s full potential.
Blog post written by Katarina Bennich