Thriving Through Disruption: Ulf Arnetz on Executing Strategy in the New Normal

In a recent webinar organized by the M.A. Pfister Strategy Group, Ulf Arnetz, founder and chairman of Howwe Technologies, shared his insights on how to succeed in strategy execution and thrive through disruption in the new normal. With major shifts in the business landscape due to factors such as COVID, remote working trends, inflation, political unrest, and supply chain challenges, it has become increasingly important to adapt and evolve strategy execution to stay competitive.

Strategy Execution Must Adapt

Ulf emphasizes that while strategy execution hasn’t changed significantly in the last 30 years, the current business environment demands a new approach. Companies must be agile and responsive to the ongoing and increased disruptions in order to succeed in executing their strategies and maintaining a competitive edge.

Benefits of Successful Strategy Execution

During the webinar, Ulf shared his extensive experience and knowledge on how organizations can reap the benefits of successful strategy execution. By adapting to the new normal and implementing effective strategies, companies can not only survive but also thrive in the face of disruptions. Some of the key benefits include increased market share, enhanced customer satisfaction, and improved operational efficiency.

Key Factors for Success

Ulf highlighted several key factors that contribute to successful strategy execution in the new normal:

1. Agility: Companies must be able to adapt quickly and efficiently to changes in the market and external environment. This requires a flexible approach to strategy execution, allowing for swift adjustments when necessary.
2. Alignment: Ensuring that all levels of the organization are aligned with the company’s strategic goals is essential for successful execution. Clear communication and a shared understanding of the strategy are crucial for maintaining alignment across the organization.
3. Measurement: Regularly monitoring progress towards strategic goals is essential to ensure that the strategy is on track and to identify any areas that may require adjustment. This enables companies to make data-driven decisions and maintain momentum towards their goals.
4. Collaboration: Fostering a culture of collaboration and open communication within the organization is vital for successful strategy execution. Encouraging cross-functional teamwork and sharing of ideas can lead to innovative solutions and more effective execution of strategic initiatives.
5. Continuous Improvement: Embracing a mindset of continuous improvement and learning from both successes and failures is crucial in the new normal. This enables companies to iterate on their strategies and refine their approach to execution over time, ultimately leading to better results.

In conclusion, the webinar featuring Ulf Arnetz provided valuable insights into the challenges and opportunities of executing strategy in the new normal. By adapting to the changing business landscape and focusing on key factors such as agility, alignment, measurement, collaboration, and continuous improvement, companies can thrive through disruption and achieve success in their strategy execution.

Watch the full webinar here!