The art of executing a strategy – and why many fail

Katarina Bennich, Chief Marketing Officer at Howwe Technologies, about the art of successfully executing a strategy

Companies often spend a lot of time developing a strategy but significantly less time implementing it. As a result, the goals in the strategy are rarely achieved. You’ve probably heard it more than once: “A mediocre strategy well executed is better than a brilliant strategy poorly executed.” You might even have said it yourself to […]