Chairman, CEO, and Founder Ulf Arnetz shares his experiences as a serial entrepreneur

Reforce International’s Ulf Arnetz participates in the widely popular business podcast Chefssnack with host Svante Randlert.

Master of Science in Industrial Economics

Ulf graduated with a master’s degree in industrial economics from KTH in 1984 and then worked until 1988 as Sales VP for Bull Northern Europe.

Founded the IOS group

He then founded the IOS group, which was sold for over one hundred million Swedish crowns 6 years later. In 1994, he was instead given the role of CEO of the European market at Cambridge Technology Partners.

Moved to Boston and founded Corechange

In 1996, he moved to Boston and founded the company Corechange, which was later sold to Nasdaq-listed Opentext. Since 2004, he runs the software company Reforce International, now named Howwe Technologies.

Author of several books

Ulf has written the books “Strategic IT”, “Tornado – a positive force in working life” and “Strategy acceleration – faster, measurable, more fun”. He has also been the owner and Chairman of the company Springlife since 2005.

The leader of the future

Among other things, Ulf was named Leader of the Future in 1994 and his company Corechange won the Deloitte Fast500 award as one of the world’s 500 fastest growing companies.

Podcast Chefssnack – for those managers who want to make a difference

Chefsnack is a podcast where Svante Randlert conducts a dialogue with the country’s sharpest managers with the aim of giving the country’s managers inspiration and simple and practical tips on how to become a sharper manager and leader. The host and pod founder Svante has over the years helped hundreds of organizations and thousands of managers to become employees ‘and customers’ first choice tomorrow. He has published the books Drömarbetsgivaren (2017) and The Dream Employer (2018).